GRAPHIC DESIGN 

FURNITURE.
COM

IT’S IN THE NAME

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IT’S IN THE NAME CAMPAIGN
Concept:
Furniture.com is what it sounds like–a great place to find furniture. We leaned into the straight-forwardness of the brand name and expanded upon it to show the variety of options furniture.com has to offer by using highly specific URLs (that actually take you to furniture.com).
All to show that furniture.com works for both high intent customers and customers that are simply browsing. 

Execution:
Films will all be centered around how highly specific you can get in the URL and using practical effects will change as the URL changes.
You could visit CreamAndWoodDeskChair.com or just go on Furniture.com

ART DIRECTOR:
Ryan Gifford
COPY:
Devin McGillivary
DESIGN:
Andrea Paz 

Dining Room Scene



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Bedroom Scene



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Social Assets

Mnemonic Exploration unapproved concept




Open on a dimmed monochromatic room, with the F-Dot centered - in Black.

The F-Dot quickly compresses in sizes as if it's being pressed like a button. Simultaneously, we'll hear the clicking of a lamp's pull cord/rotary switch being turned.

The F-Dot will spring back to its original size and immediately change color to white — with an ambient glow behind it - effectively lighting up the room.