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Sir Chloe
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Charlotte Lawrence
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Portugal the Man
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IDLES
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Furniture.com
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About
FURNITURE.
COM
CONCEPTING
DESIGN
STORYBOARDING
ON-SET STYLING
TYPOGRAPHY
︎
IT’S IN THE NAME CAMPAIGN
About the concept:
Furniture.com is what it sounds like–a great place to find furniture. We leaned into the straight-forwardness of the brand name and expanded upon it to show the variety of options furniture.com has to offer by using highly specific URLs (that actually take you to furniture.com).
All to show that furniture.com works for both high intent customers and customers that are simply browsing.
Execution:
Films will all be centered around how highly specific you can get in the URL and using practical effects will change as the URL changes.
You could visit CreamAndWoodDeskChair.com or just go on Furniture.com
ART DIRECTOR:
Ryan Gifford
COPY:
Devin McGillivary
DESIGN:
Andrea Paz
Social Deliverables
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